Truly Living Well (TLW) traces its roots to founder Rashid Nuri’s undergraduate years at Harvard
College. At that time, his future in laws introduced him to Wilson’s, a full working farm in the middle of a
Boston suburb.  Since its founding in 1884, Wilson's high quality food has always been just one part of
a larger social and educational experience.  Wilson’s continues to be a focal point of the community
and was an inspiration for Rashid’s career in agriculture.     

After 40 years of learning how food is produced and distributed in more than 35 countries, Rashid’s
thinking came full circle with the founding of TLW.  Rashid has identified three high priority needs:

  1. A return to natural and sustainable production methods that deliver higher quality food, enhance
    the environment and improve human health.  
  2. A return of food as a central focus in family and community life.  For most of human history, food
    was produced within walking distance of where it was consumed, resulting in a direct connection
    between man, land and his food.   
  3. Development of infrastructure to support the growth of local food production and distribution.

TLW Center for Natural Urban Agriculture is a 501(c)3 non-profit.  TLW’s vision is to use quality local
food production as a platform to provide a range of educational and entertainment activities.  This will
return a measure of enjoyment and community involvement to the production and consumption of food.

Since its launch in 2006, Truly Living Well has grown approximately 10,000 pounds of food annually on
small plots of donated land within the City of Atlanta.  The Company has developed strong support
among consumers, institutions and community advocates not only for its vision, but most satisfyingly for
the superior quality of its food.  

Management Team

K. Rashid Nuri - Rashid provides overall executive and operational leadership to the Company.  
Rashid possess over forty years of experience in both industrial and organic agriculture, where he has
managed public, private and community-based food and agriculture businesses in over 30 countries.
Through his travels, Rashid has observed and learned about local food economies around the world.
His experience has included managing farms in excess of 13,000 acres as well as more than 12 years
with agricultural giant Cargill.  Rashid also served four years as a senior executive in the Clinton
administration as the Deputy Administrator of the Farm Service Agency and Foreign Agricultural
Service, U.S. Department of Agriculture. Rashid is a graduate of Harvard College, where he studied
Political Science and holds a M.S. in Plant and Soil Science from the University of Massachusetts and
currently serves on the boards of  Georgia Organics and the Atlanta Local Food Initiative

Eugene Cooke – Eugene leads farm operations. He has been growing food and developing creative,
community partnerships for over a decade.  His belief is that food abundance systems and artistic
expression are the keys to vibrant communities.  Eugene has assisted in developing gardens and mini-
farms in California, Georgia, Washington D.C., Oregon, Florida and Kenya.  Eugene has been
engaging the youth and adults in educational gatherings and hands on learning experiences to help
cultivate the nurturing sensibility that is crucial to our human evolution. He has been teaching visual art,
environmental and agricultural science to children and adults for over 10 years.  Eugene’s artwork has
been collected by California State University at Fullerton, University of Colorado and many private
collectors.
Our Inspiration and Vision
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Truly Living Well Center for Natural Urban Agriculture
What we return to the Earth, the Earth returns to us